Hosting major international sports events: comparing Asia and Europe

Major international sporting events have an extraordinary capacity to generate emotionally powerful and shared experiences. Events like the Olympic Games, the Football World Cup, and other major sporting events reveal both the appeal and elusiveness of sport. In the age of global television, the capacity of major sports events to shape and project images of the host, both domestically and globally, make them highly attractive for political and economic elites.


Wolfram Manzenreiter and John Horne


ASEF/Alliance Workshop
9 - 11 March 2005
University of Edinburgh


This report was published in IIAS Newsletter 39 - read the full text here





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